One of the best ways to promote your business is to join an industry-specific online community. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience. These publications actively look for interesting stories and often use press releases to create articles. You might also consider hiring an SEO agency to help optimize your website.Īny time your business does something notable or newsworthy, draft a press release to send to your local news outlets. SEO involves much more than keyword usage, though, so it's helpful to do some research online or find a book that outlines how to prime your site's performance on search engines. Using relevant keywords throughout your business's web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. Search engine optimization (SEO) helps your website show up higher in Google search rankings. By creating engaging and informative content, whether through a blog, video tutorials or infographics, you can show your industry expertise and build trust with your audience. Creating paid posts and other forms of social media ads will still require an investment, however.Ĭontent is the key to spreading brand awareness and connecting with your target audience. Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. These platforms allow you to actively inform, attract and engage with your followers. Over time, social media has become less of a nice-to-have and more of a business necessity. ![]() By setting up a Google My Business account, you can make your company more visible in online searches, extending your reach with a free form of advertising. Customers can also post reviews of your business. ![]() ![]() It allows potential customers to find your company's location and hours of operation easily. Register your business with Google - it's the new yellow pages. Learn more about how to promote your business with these digital marketing and social media tips. It's now easier and more affordable than ever to advertise. In addition to tried-and-true business promotion methods, the rise of social media has created an abundance of new marketing opportunities. You need to get the word out about your products and services, but what's the best way to promote your business? Fortunately, you have options.
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